Food Secretary highlights dairy brand in New York.
Food Secretary Richard Lochhead has been showcasing the new Scottish dairy brand in New York and New Jersey today, following the international launch last month.
The brand highlights produce such as cheese and butter that have been made with 100 per cent Scottish milk to help promote products in the export market. Mr Lochhead discussed the new dairy brand during a visit to major US food importer Atalanta Corp, which already sources Mull of Kintrye Cheese which is a proud carrier of the Scottish Dairy Brand.
Following the launch of the brand in Cologne last month there has been interest from over 20 countries around the world who are keen to stock our produce. Following this early success, Mr Lochhead has been raising the profile of the new brand during a series of meetings with supermarkets, food importers and retailers in the USA and Canada.
Mr Lochhead said:
"Scotland produces a variety of delicious dairy products, including artisan cheeses and organic butters. The new dairy brand, launched in our Year of Food and Drink, highlights products that have been made with 100 per cent Scottish milk to help harness our international reputation for quality food and drink and cracking the US market would be a game changer for our industry.
"America is a key market for a range of our products and an important growth market for dairy produce in particular. That's why I have been meeting key importers such as Atalanta Corp to highlight the quality of Scottish cheeses, yoghurts and butter and encourage them to stock more products that carry the Scottish Dairy Brand.
"With Mull of Kintyre Cheese already on offer, we have a golden opportunity to tap into a growing demand for high quality gourmet and artisan products with a clear story on provenance. I firmly believe the Scottish Dairy Brand will be the boost we need to get more Scottish produce stocked in the United States and around the world. The fact that we've had interest from over 20 countries in less than a month is a great sign of things to come"
Mr Lochhead is visiting North America for a 6 days series of meetings with key retailers, importers and Government Ministers in Canada and the USA. He is accompanied by accompanied by Jim McLaren, Chair of Quality Meat Scotland and James Macsween from Macsweens Haggis.
The engagements are designed to promote Scottish food and drink to build on the recent success which has seen exports to the USA increase by 44 per cent - from £450 million in 2007 compared to £799.9 million in 201 and A 39 per cent increase in exports to Canada - from £49.4 million in 2007 compared to £80.9 million in 2014.
2015 is Scotland's Year of Food and Drink, which aims to celebrate Scotland's fantastic natural larder, Scottish provenance and further enhance the country's reputation as a Land of Food and Drink. It is intended that the legacy of the year will encourage the people of Scotland, and visitors, to enjoy the quality produce that is available to them on their doorstep, while also raising awareness within industry sectors, continuing the strong working relationships established across the sector beyond 2015.