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Publication - Guidance

The 5 Step Approach to Evaluation: Designing and Evaluating Behaviour Change Interventions SUMMARY

Published: 31 May 2016
ISBN:
9781786522450

A shorter (updated) version of full guidance describing how to use the 5-Step approach to design and evaluate any behaviour change intervention.

23 page PDF

1.1MB

23 page PDF

1.1MB

Contents
The 5 Step Approach to Evaluation: Designing and Evaluating Behaviour Change Interventions SUMMARY
The 5-Step Approach - summary

23 page PDF

1.1MB

The 5-Step Approach - summary

The 5-Step approach to evaluation

Identity

Identify the problem

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If your ultimate aim is to change people's behaviour, you need to be clear what it is you are trying to change and why there is currently a need for this to happen.

Review

Review the evidence

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What you intend to do should be grounded in the evidence of 'what works' and why. Service providers should review the available evidence in order to plan activities which can be expected to achieve the intended behaviour change. The evidence should guide what you do and help you to understand the process through which it should work.

Draw

Draw a logic model

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A logic model is a diagram which shows, step-by-step, why the activities you plan should achieve your aims. The logic model forms the basis for evaluating the whole project - you are going to test whether these steps happened as you predicted.

Identify

Identify Indicators and monitor your model

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Use the logic model to identify indicators (i.e. measurements or observations) that things actually happen as you predicted. You will need to collect data about your project FROM THE START on inputs, activities, users, short, medium and long-term outcomes.

Evaluate

Evaluate logic model

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Analyse the data you've collected on your various indictors to evaluate how well your project worked for your various users. Report on whether your data suggests the logic model worked as planned. Be honest about any areas which were less effective. Use this to improve your service.


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