2. Aim and Objectives
The aim of this research was to inform the Scottish Government's development of a 'Baby Box' for newborn babies in Scotland that will positively impact on the outcomes for each child.
The two overarching objectives were to explore:
1. Baby Box Contents - specifically, how the Scottish Government can ensure the contents of Baby Box are the most useful they can be
2. Baby Box Communications - specifically, how and when parents should hear about, sign up to, and receive the Baby Box
To meet these two objectives, research question areas were:
- Which proposed items should be included in the Baby Box and how would parents use these? (From a large selection of bed and bedding, clothing, bathing and health, feeding, and other miscellaneous items)
- To what extent would parents use the box as a sleeping space, and why?
- How and when should parents be informed about Baby Box? What information do they require?
- How can communications encourage sign up and usage?
- How could parents best find out more information about Baby Box?
- What would parents' ideal mechanism and time-frame be, to sign up and receive the Baby Box? How would they expect, or want, this to happen?
- What are parents' reactions to a range of potential methods and timings? (Via a health professional, self-registration - signing up online, using a reply card, email or text message, delivery by post or courier, collection from an agreed point)
- Can the Baby Box be received prior to birth, or are parents superstitious?
Email: Dave Gorman
Phone: 0300 244 4000 – Central Enquiry Unit
The Scottish Government
St Andrew's House