Motivating low-carbon behaviours - insights from the Scottish Government

Insights from research commissioned to inform our social marketing campaigns concerning low carbon behaviours.


Footnotes

1. Climate Change (Scotland) Act (2009) 91 (2)

2. Information on the Climate Change Behaviours Research Programme available here http://www.gov.scot/Topics/Research/by-topic/environment/social-research/Behaviour-Change-Research

3. Ipsos MORI (2015)

4. Research conducted by TNS (2011) and Leith/2CV (2015)

5. Research conducted by TNS (2011-2015), except final chart by Leith/2CV (2015)

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