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Publication - Research finding

Motivating low-carbon behaviours - insights from the Scottish Government

Published: 8 Nov 2016
Directorate:
Energy and Climate Change Directorate
Part of:
Environment and climate change
ISBN:
9781786525765

Insights from research commissioned to inform our social marketing campaigns concerning low carbon behaviours.

20 page PDF

768.1 kB

20 page PDF

768.1 kB

Contents
Motivating low-carbon behaviours - insights from the Scottish Government
Footnotes

20 page PDF

768.1 kB

Footnotes

1. Climate Change (Scotland) Act (2009) 91 (2)

2. Information on the Climate Change Behaviours Research Programme available here http://www.gov.scot/Topics/Research/by-topic/environment/social-research/Behaviour-Change-Research

3. Ipsos MORI (2015)

4. Research conducted by TNS (2011) and Leith/2CV (2015)

5. Research conducted by TNS (2011-2015), except final chart by Leith/2CV (2015)


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