The following section provides an overview of the findings generated from analysis of the online and economic research, expert interviews, stakeholder survey, and focus groups data. The analysis is presented in line with the research aims and the key areas identified in the literature review as outlined above. Findings are collated from each data source to provide a discussion on the:
- prevalence of the puppy trade
- nature of the puppy trade
- consumer behaviour in the trade
- regulation of the trade
- impact of the trade
Quotations from experts, stakeholders and focus group participants are provided to evidence the findings (see italicised text), these are distinguished in the text through the following key: expert interviews [ EI], stakeholders survey [ SS], focus group [ FG]. At the end of each section a summary of the suggestions made by interviewees, focus groups and survey respondents is provided.