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Publication - Report

Scotland's Baby Box: parents' view on contents

Published: 18 Dec 2017

Research gathering parents' views on Scotland's Baby Box and the items provided to inform re-procurement of its contents.

50 page PDF

814.6 kB

50 page PDF

814.6 kB

Contents
Scotland's Baby Box: parents' view on contents
Appendix 1: Survey Questionnaire

50 page PDF

814.6 kB

Appendix 1: Survey Questionnaire

Good morning / afternoon / evening. My name is ________ and I am calling from Progressive, an independent research company. We are conducting research with parents of new babies on behalf of the Scottish Government. We want to find out about your views of the Baby Box that you received recently for your baby.

You have been invited to take part in this survey as you consented to be re-contacted when you signed up for the Baby Box. The survey is confidential and anonymous. Would you be able to spare 10-15 minutes to answer some questions? Calls may be recorded for quality control and monitoring purposes.

If Necessary, Give Reassurance:

This is not a cold call and we will not try to sell you anything. It is completely confidential, in accordance with the Data Protection Act and the Market Research Society code of conduct. You will not be identified in any research findings.

SQ1: Can I just check, did you receive a Baby Box?

Interviewer note: parents will have registered to receive the box with their midwife and had it delivered to them. It can be used for the baby to sleep in and contains clothes, bedding and other items.


Code Route
Yes 1 Q1
No 2 Thank and close

Ask All

Q1. When did you receive the box? Interviewer note: probe for estimate if they can’t remember exact date

DD MM

Q2. When was your baby that you got the Baby Box for born? Interviewer note: enter DOB


Code
DOB given 1
Baby has not been born yet 2

Ask If Q2=1

DD MM

Ask All

Q3. How many other children do you have? SINGLE CODE Interviewer note: If this is a multiple birth, how many OLDER children do they have (e.g. if first time parent with twins, code as 1 – no other children). Other children could be any they care for, even if not the biological parent.


Code
No other children – this is my first child 1
1 2
2 3
3 4
4 5
5 6
6 7
More than 6 8

Ask Unless This Is First Child(ren)

Q4. How old are your other children? Interviewer note: if more than 6, record youngest first

[Quantity variable for each child mentioned above]

Ask All

I’d like to ask some questions about the contents of the Baby Box and what you thought of them.

Q5. Which of the following items from the Baby Box have you used for your new baby? SINGLE CODE, PROBE TO PRE-CODES Interviewer note: if baby has not been born yet, ask if plan to use.

Routing info: Q
Have used Haven’t used, but plan to Haven’t used, don’t intend to Wasn’t in the box Was faulty Don’t know
Box A The box (for your baby to sleep in) 1 2 3 4 5 6
B Mattress 1 2 3 4 5 6
C Mattress protector 1 2 3 4 5 6
D Fitted sheet 1 2 3 4 5 6
E Cellular blanket 1 2 3 4 5 6
Clothing F Scratch mittens (newborn) 1 2 3 4 5 6
G Short-sleeved vest (newborn) 1 2 3 4 5 6
H Long-sleeved vest (newborn) 1 2 3 4 5 6
I Long-sleeved vest (0-3 months) 1 2 3 4 5 6
J Long-sleeved side buttoning vest (newborn) 1 2 3 4 5 6
K Long-sleeved sleepsuit (0-3 months) 1 2 3 4 5 6
L Long-sleeved sleepsuit (3-6 months) 1 2 3 4 5 6
M Cotton hat (0-3 months) 1 2 3 4 5 6
N Jersey trousers (0-3 months) 1 2 3 4 5 6
O Pair of socks (0-3 months) 1 2 3 4 5 6
P Pair of socks (3-6 months) 1 2 3 4 5 6
Q All-in-one day suit (0-6 months) 1 2 3 4 5 6
R Jersey trousers (3-6 months) 1 2 3 4 5 6
S Fleece jacket with hood (3-6 months) 1 2 3 4 5 6
Equipment T Baby wrap/sling 1 2 3 4 5 6
U Hooded bath towel 1 2 3 4 5 6
V Digital ear thermometer 1 2 3 4 5 6
W Bath sponge 1 2 3 4 5 6
X Bath and room thermometer 1 2 3 4 5 6
Y Teething ring soother 1 2 3 4 5 6
Z Baby books 1 2 3 4 5 6
Aa Play mat 1 2 3 4 5 6
Ab Emery boards 1 2 3 4 5 6
Ac Bib 1 2 3 4 5 6
Ad Muslin cloth squares 1 2 3 4 5 6
Ae Comforter toy 1 2 3 4 5 6
Af Travel changing mat 1 2 3 4 5 6
Ag Pack of disposable nursing pads 1 2 3 4 5 6
Ah Pack of 12 maternity towels 1 2 3 4 5 6
Ai Box of 3 condoms 1 2 3 4 5 6

Ask If Any Item Was Faulty(Q5=5)

Q5.1. Did you get a replacement for the faulty item(s) in the box? Interviewer note: probe fully – did they try to get a replacement, if so what happened?

________________________________________________________

Ask If Do Not Intend To Use Box As A Bed (A=3)

Q6. What are the main reasons you don’t intend to use the Box as a sleeping space? MULTICODE


Code
I don’t want my baby to sleep in the box 1
Size is too small 2
Quality is poor 3
Already bought something similar 4
Already received it as a gift 5
Other (specify) 6
Don’t know 7

Ask If Do Not Intend To Use Bedding Items (Any B~E=3)

Q7. What are the main reasons you don’t intend to use the bedding items you mentioned? MULTICODE


Code
Size is too small 1
Quality is poor 2
Already bought something similar 3
Already received it as a gift 4
Other (specify) 5
Don’t know 6

Ask If Do Not Intend To Use Clothing Items (Any F~S=3)

Q8. What are the main reasons you don’t intend to use the items of clothing you mentioned? MULTICODE


Code
Size is too small 1
Quality is poor 2
Already bought it 3
Already received it as a gift 4
Don’t like them / not the way I would dress my baby 5
Other (specify) 6
Don’t know 7

Ask If Do Not Intend To Use Wrap (T=3)

Q9. What are the main reasons you don’t intend to use the baby wrap/sling?


Code
Size is too small 1
Quality is poor 2
Already bought it 3
Already received it as a gift 4
I don’t need it 5
Other (specify) 6
Don’t know 7

Q10. Would another type of wrap or carrier be more useful? Interviewer note: probe fully on what they are looking for

________________________________________________________

Ask If Do Not Intend To Use Other Equpiment (Any U~Ai=3)

Q11. What are the main reasons you don’t intend to use the other equipment you mentioned? MULTICODE


Code
Size is too small 1
Quality is poor 2
Already bought it 3
Already received it as a gift 4
I don’t need it 5
Other (specify) 6
Don’t know 7

Route From Items Used

Q12. How useful have you found…? SINGLE CODE, PROBE TO PRE-CODES.



Not at all useful Not very useful Neither / nor Quite useful Very useful Don’t know
Ask If A=1 The Box as a sleeping space 1 2 3 4 5 6
Ask If Any B~E=1 The bedding items 1 2 3 4 5 6
Ask If Any F~S=1 Any clothing items you used 1 2 3 4 5 6
Ask If T=1 The baby wrap/sling 1 2 3 4 5 6
Ask If Any U~Ai=1 Any of the equipment you used 1 2 3 4 5 6

Ask If Used Any Items

Q13. Overall, which item that you have used did you find most useful and why? Interviewer note: probe fully

________________________________________________________

Ask All

Q14. Which of the following reading material/information included in the Baby Box have you read? Interviewer note: Information comes in an envelope – the poem is printed on card and the other information is in leaflet form. SINGLE CODE PER ITEM, PROBE TO PRE-CODES


Have read Haven’t read, but plan to Haven’t read, don’t intend to Wasn’t in the box Don’t know
A poem for your wee one 1 2 3 4 5
Information on breastfeeding 1 2 3 4 5
Information on safe sleeping 1 2 3 4 5
Information on postnatal depression 1 2 3 4 5

Ask If Do Not Intend To Read Breastfeeding Info (Q14b=3)

Q15. What are the main reasons you don’t intend to read the breastfeeding information? MULTICODE


Code
Already know about it from having other children 1
Have seen information elsewhere 2
Have been given advice by healthcare professionals 3
Have been given advice by friends/family 4
I do not want to breastfeed 5
Other (specify) 6
Don’t know 7

Ask If Do Not Intend To Read Safe Sleeping Info (Q14c=3)

Q16. What are the main reasons you don’t intend to read the safe sleeping information? MULTICODE


Code
Already know about it from having other children 1
Have seen information elsewhere 2
Have been given advice by healthcare professionals 3
Have been given advice by friends/family 4
Other (specify) 5
Don’t know 6

Ask If Read Information On Breastfeeding (Q14b=1)

Q17. How useful did you find the information on breastfeeding? SINGLE CODE, PROBE TO PRE-CODES


Code
Very useful 1
Quite useful 2
Neither/nor 3
Not very useful 4
Not at all useful 5
Don’t know 6

Q18. Why do you say that? _____________________________

Ask If Read Safe Sleeping Info (Q14c=1)

Q19. How useful did you find the information on safe sleeping? SINGLE CODE, PROBE TO PRE-CODES


Code
Very useful 1
Quite useful 2
Neither/nor 3
Not very useful 4
Not at all useful 5
Don’t know 6

Q20. Why do you say that? _____________________________

Ask All

Q21. How satisfied are you overall with… SINGLE CODE, PROBE TO PRE-CODES


Very satisfied Quite satisfied Neither/ nor Quite dissatis-fied Very dissatis-fied Don’t know
The overall quality of the Baby Box and its contents 1 2 3 4 5 6
The range of items included in the Box 1 2 3 4 5 6
The presentation and design of the Box 1 2 3 4 5 6
The delivery arrangements for the Box 1 2 3 4 5 6

Q22. Were there any issues with the quality of any of the items in the box? Interviewer note: Probe fully for details of how quality could be improved – either of box as a whole or individual items (note which items)

________________________________________________________

Ask All

Q23. What, if anything, was missing from the Box that you would have found useful? Interviewer note: Probe fully

Suggestion given 1 [Open ended question]
No suggestions 2

Q24. How useful to you, if at all, would it have been to include the following things in the Baby Box? PROBE TO PRE-CODES


Very useful Quite useful Neither / nor Not very useful Not at all useful Don’t know
A second sheet for the mattress





A voucher for reusable nappies





Additional information to help support breastfeeding (specify what kind of info)





Additional equipment to help with breastfeeding (specify what kind of equipment)





The next few questions are about how you found out about the Baby Box and any communications you received.

Q25. How did you first hear about the Baby Box scheme? SINGLE CODE


Code
Midwife 1
GP 2
Posters/leaflets 3
Online/on the internet 4
Word of mouth (friends/family etc.) 5
On the news 6
Other (specify) 7
Don’t know / can’t remember 8

Q26. Which of the following communications did you receive about the Baby Box? READ OUT, MULTICODE


Code
Information leaflet provided at your first midwife appointment 1
The registration card provided at around 20-24 weeks 2
The Welcome to the Baby Box leaflet (included in the Box itself) 3
Directed to the Parent Club website 4
None of these [DO NOT READ OUT] 5

Route From Communications Received

Q27. How useful did you find… SINGLE CODE, PROBE TO PRE-CODES


Very useful Quite useful Neither / nor Not very useful Not at all useful Don’t know
The information leaflet from the midwife 1 2 3 4 5 6
The information included on the registration card 1 2 3 4 5 6
The welcome to the Baby Box leaflet 1 2 3 4 5 6

Ask All

Q28. How, if at all, could the information provided about the Baby Box scheme be improved? Interviewer note: Probe fully on what kind of information is needed and how it should be provided

Suggestion given 1 [Open ended question]
No suggestions 2

Q29. Have you ever visited the Parent Club website?


Code
Yes 1
No – not aware of it 2
No – aware but haven’t used it 3
No – don’t have internet access 4
Don’t know / can’t remember 5

Ask If Visited The Website (Q29=1)

Q30. Was there anything that was missing from the website, or information you couldn’t find? Interviewer note: Probe for full details of what could improve the website content

________________________________________________________

Ask All

The final few questions are about you, just to help with our analysis.

Q31. Interviewer to code gender SINGLE CODE


Code
Female 1
Male 2

Q32. How old are you? SINGLE CODE, PROBE TO PRE-CODES


Code
Under 19 1
19-21 2
22-24 3
25-29 4
30-34 5
35-39 6
40-44 7
45-49 8
50+ 9
Prefer not to say 10

Q33. What is your marital status? SINGLE CODE


Code
Single 1
Married / co-habiting 2
Other (specify) 3
Prefer not to say 4

Q34. What is your working status? Interviewer note: if they are on maternity leave, code the job they are on leave from SINGLE CODE


Code
Full-time paid work (including self-employed) 1
Part-time paid work (including self-employed) 2
Government or other training scheme 3
Unemployed 4
Retired 5
Temporary sick 6
Long-term sick/disabled without a job 7
Looking after the home/family 8
Full-time education 9
Other, specify __________ 10
Prefer not to say 11

Q35. What is the occupation of chief wage earner in the household? _______________________

Q36. Interviewer to code SEG


Code
AB 1
C1 2
C2 3
D 4
E 5
Refused 6

Q37. It is possible that the Scottish Government may conduct more research on this topic in the future. Which of the following types of research, if any, would you be willing to take part in? MULTICODE


Code
A telephone survey 1
An online survey 2
A focus group discussion 3
None of these – do not want to take part in future research 4

Thank you very much for your time; that concludes our survey. Just to remind you, my name is _________ and I’ve been calling from Progressive. There is a telephone number I can give you if you would like more information about us or the survey – would you like that number?

Thank & Close


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