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Publication - Guidance

Exotic diseases of animals: communications strategy

Published: 17 Oct 2017
Part of:
Farming and rural, Health and social care
ISBN:
9781788512480

This communications strategy is for use in the event of a disease outbreak, whether a major outbreak with widespread disease, or a more limited incident.

30 page PDF

770.2kB

30 page PDF

770.2kB

Contents
Exotic diseases of animals: communications strategy
Appendix A: The Communications Matrix

30 page PDF

770.2kB

Appendix A: The Communications Matrix

Responsibility Information Provided Routes of Communication Type of Message Target Audiences
DSG/ DPU
  • Access information
  • Contact details
  • Detailed outbreak status and impacts
  • FAQ
  • General background on disease
  • General biosecurity advice
  • Government policy
  • Next steps/compensation
  • Operation information
  • Outbreak status
  • Practical advice
  • Regulations
  • Response strategy
  • Scientific information
  • Text alerts
  • Briefing documents
  • DSG meetings
  • e-mail updates
  • National helpline
  • Parliamentary research papers
  • SG website
  • Stakeholder meetings
  • How the disease outbreak is being managed at a national level.
  • National policy for managing the disease outbreak.
  • Farmers/animal keepers
  • General public
  • LDCC
  • MSPs/ MPs
  • NDCC
  • Resilience Division/ SGoR
  • Scottish Ministers
  • SG Directorate of Communications
  • Special interest groups
  • Stakeholder groups

LDCC

  • Access information
  • Contact details
  • Business recovery
  • General background on disease
  • Government policy
  • Next steps/compensation
  • Operation information
  • Outbreak status
  • Practical arrangements
  • Regulations
  • Response strategy
  • DSG and NDCC meetings
  • APHA website
  • Direct mail
  • E-mail updates
  • Local helpline
  • Local stakeholder group meetings
  • Telephone contact
  • Text alerts
  • Practical advice relevant to those directly affected by the disease outbreak at the local level.
  • DSG/ DPU
  • Farmers/animal keepers
  • Local stakeholder groups
  • NDCC
  • Operational partners
  • RPs
  • SG Directorate of Communications
  • Internal stakeholders

Resilience Division/ SGoR

  • Business Recovery
  • FAQ
  • General Background on Disease
  • Government Policy
  • Next steps
  • Outbreak status
  • Regulations
  • Response strategy
  • SGoR meetings
  • DSG/ DPU meetings
  • e-Mail updates
  • Ready Scotland website
  • RRP meetings
  • Stakeholder meetings
  • How Scotland will respond and recover from the wider impacts of the disease outbreak.
  • National policy supporting business continuity across Scotland.
  • DSG/ DPU
  • General public
  • RPs
  • Scottish Government Departments
  • Scottish Ministers
  • SG Directorate of Communications
  • UK Government

Resilience Partnerships

  • Access information
  • Business Recovery
  • Contact details
  • Detailed outbreak status and wider impacts
  • FAQ
  • General Background on disease
  • Impact on Local Services
  • Next steps
  • Operation information
  • Outbreak status
  • Response strategy
  • Scientific information
  • Welfare support
  • e-mail updates
  • LDCC meetings
  • Local press conferences
  • Media interviews
  • News releases
  • Partner organisation websites
  • RP meetings
  • Social media
  • How the wider impacts of the disease outbreak are being managed at a local level.
  • Practical advice for those affected at the local level by the wider impacts of the disease outbreak.
  • General public
  • LDCC
  • RP partner organisations
  • SG Directorate of Communications
  • SGoR/Resilience Division

SG Directorate of Communications

  • Access information
  • FAQ
  • General background on disease
  • Government policy
  • Next steps/compensation
  • Outbreak status
  • Regulations
  • Scientific information
  • Media interviews
  • Local press conferences
  • News releases
  • SG website
  • Social media
  • What information is appropriate for organisations involved in the management of the disease outbreak and its consequences to communicate.
  • Public awareness of how the disease outbreak and its consequences are being managed and advice on how they may be affected.
  • DSG/ DPU
  • General public
  • LDCC
  • Resilience Division/ SGoR
  • RPs

Contact

Email: Frances Hepburn Frances Hepburn

Telephone: Central Enquiries Unit 0300 244 4000