Shopping behaviours and meal deals - consumer behaviours: evidence brief

Summary of key data from a consumer survey commissioned by Scottish Government to Progressive Partnership. This was used to inform the detail of proposals for further consultation on regulations to restrict volume and location restrictions of food high in fat, sugar or salt.


Consumer Survey on Shopping Behaviours and Meal Deals: Evidence Brief

Prepared by Scottish Government Health and Social Care Analysis: Population Health Unit – January 2024

This paper presents a summary of key data from a consumer survey commissioned by Scottish Government to Progressive Partnership. It was conducted in Scotland in September 2023. This evidence, in combination with stakeholder engagement, a rapid evidence review conducted by Public Health Scotland and other evidence, was used to inform the detail of proposals for further consultation on regulations to restrict volume and location of food high in fat, sugar or salt (HFSS).

A quota sample of 1187 adults in Scotland age 18+ years were asked a number of questions in relation to shopping behaviours and meal deals during September 2023. The sample was weighted to be representative of the Scottish adult population by age, sex and socioeconomic status. Statistical analysis was conducted but is indicative only due to the quota design, which has larger margins of error than a random probability design.

See also the accompanying Data tables and Technical Report from Progressive Partnership with added summary tables generated by Scottish Government.

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