Spending on commercial radio advertising: FOI release

Information requested

A breakdown of Scottish Government spending on commercial radio advertising in years 20/21 and 21/22. If possible this to be broken down into the various commercial groups or stations, for example Global, Bauer, DC Thomson and/or in individual radio stations such as Clyde, Heart, Forth, MFR etc.

If such a breakdown is not possible, then a total figure for all annual spending on commercial radio advertising would suffice.

This request to include, if possible, spending from agencies for public health and information campaigns and Scottish Government agencies such as Visit Scotland.

Response

Please find below, a breakdown of Scottish Government spending on commercial advertising for the years 20/21 and 21/22 across the various commercial groups and stations:

	2020-21	2021-22	TOTAL
ALIVE CHRISTIAN MEDIA LTD		£50	£50
ARGYLL FM	£12,989	£24,445	£37,434
AWAZ MEDIA LTD	£25,703	£37,151	£62,854
BAUER RADIO LTD	£1,968,441	£2,267,775	£4,236,216
CAITHNESS FM LTD	£9,918	£18,624	£28,542
CUILLIN FM	£22,013	£40,335	£62,348
CUMBERNAULD FM LTD	£248		£248
DC THOMSON & CO LTD	£285		£285
GLOBAL MEDIA GROUP SERVICES	£664,527	£579,292	£1,243,819
HEARTLAND RADIO FOUNDATION   LTD	£10,603	£19,628	£30,231
ISLE FM	£19,364	£35,933	£55,297
KIRKCALDY COMMUNITY RADIO	£2,238	£2,724	£4,962
MEARNS COMMUNITY RADIO LTD		£3,444	£3,444
NATION RADIO INVESTMENTS LTD	£6,214		£6,214
NEVIS COMMUNITY RADIO LTD	£23,332	£44,109	£67,441
NEWS UK & IRELAND LTD	£238	£662	£900
NOAHS ARK GLASGOW	£450	£3,085	£3,535
OBAN FM	£22,013	£41,659	£63,672
PANJAB RADIO LTD	£806	£28,262	£29,068
PULSE FM COMMUNITY RADIO	£1,497	£2,088	£3,585
RNIB TALK RADIO	£992	£4,352	£5,344
SAM RADIO	£2,957	£3,020	£5,977
SHETLAND ISLANDS BROADCASTING CO LTD	£19,424	£35,618	£55,042
SUNNY GOVAN RADIO		£1,624	£1,624
WAVES RADIO LTD	£8,802	£8,502	£17,304
WESTER ROSS RADIO LTD	£30,775	£60,772	£91,547
TOTAL	£2,853,829	£3,262,794	£6,116,983

Regarding the latter part of your request:
While our aim is to provide information whenever possible, an exemption under 17(1) (information not held) applies. In this instance the information requested is not held as this work was not produced by the Scottish Government. You may find it helpful to contact the Visit Scotland website VisitScotland - Scotland's National Tourist Organisation.

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