Reputation & Attractiveness
Build our reputation and international attractiveness
We will use our overseas presence to promote and celebrate our culture, education, values, heritage and economic strengths, and to build the Scottish brand to support greater exports, inward visitors and investment in Scotland.
We will showcase our culture and heritage to strengthen our international relationships and to better share ideas and enhance cooperation.
Trade and investment:
We will develop a Trade and Investment Strategy that sets out our approach to international trade and investment, ensuring Scotland remains an attractive location for investment and boosting Scotland's export performance.
We will continue to invest in and promote our universities, helping them to build educational links and research collaborations across the globe.