Volume of sales of soft drinks with added sugar 
Indicator Source: Food Standards Scotland (Kantar Worldpanel)
- Between 2010 and 2014, the volume of regular take home soft drinks  purchased by Scottish households dropped by 16.8% to 183 million litres.
- The volume of carbonated drinks purchased by Scottish households declined from 314 to 290 million litres.
- The calorie contribution of carbonated drinks reduced from 32 kilocalories per person per day in 2010 to 28 kilocalories in 2014.
Figure 13: Sales of soft drinks, 2010-2014
About This Indicator
Reduced consumption of high energy food and drink.
Relevant Route Map action:
Action to work with the Food Implementation Group to reduce sugar levels and portion sizes.
Scotland level only.
Rationale for including this indicator:
The aim of this indicator is to monitor the volume of sales of soft drinks with added sugar in supermarkets in Scotland. There is evidence of an association between sugar-sweetened soft drinks and prevalence of obesity and interventions in this area have been shown to be effective.
Factors influencing this indicator:
- Availability and affordability of healthy choices.